In this training module you’ll learn about the importance of understanding your Logistical and Financial Tourism Development assets; starting with your Logistical Infrastructure Assets (LIAs), including Municipal/Regional Public and Commercial LIAs.
You’ll learn the significance of Public Infrastructure Elements (PIEs) such as Structural Elements that include buildings, land & waterfront improvements; Non-Structural Elements such as Land Usage, Roadway, Rail, Shoreline, Miscellaneous and Equipment. You’ll also learn about Service Support Elements such as Utilities, Public Service and Public Safety & Protection issues.
Topics that are discussed under Commercial Infrastructure Elements (CIEs) include Goods, Retail/Trade elements, Manufacturing, Services, Restaurants, Hospitality and General Services.
These assets are assessed using the Infrastructure Asset Assessment Rating (IAAR) system which is described and explained. Structural PIEs such as Buildings, Location, Accessibility, Capacity, Cleanliness, Age, Hours of Operation, Rental Rates, Parking, and Signage are all assessed to determine their ability to satisfy the needs of tourist and whether these assets can provide a differential advantage over those within other competing communities.
Readers are also shown how to assess both Land and Waterfront Improvement developments, as well as non-structural PIEs such as parking and signage; service support PIEs such as Municipal, Federal/Provincial Ministries and Community Service Clubs. Great detail is given to the assessment of Retail/Trade, Restaurant, Hospitality and General Service CIEs also.
Financial Resource Opportunity Assets (FROpAs) is covered extensively. Subjects discussed include Private Sector Investment Assets (PSIAs), Entrepreneur, Business Investment, Institutional and Venture Capital assets. Private Sector Loan Assets are examined as well as Federal/Provincial Financial Aid Programs. This module also looks into Fund-Raising Opportunity Assets that may be available to a community, Corporate Sponsorship Opportunity Assets as well as the Crowdfunding Phenomenon.
This module also covers the creation of a Tourism Development Committee to oversee all aspects of tourism development and marketing within the community. Information provided includes how to govern, create a constitution and begin the implementation process.
There is also an entire segment that outlines how to measure the non-financial effectiveness of Community Tourism Marketing Activities, using various measurement matrix and key performance indicators. The module concludes with topics that cover post-visit follow-up marketing activities that should be considered to attract new tourist and repeat visitations from previous tourist.
Also included is a Test Your Knowledge Questionnaire for those willing to take the challenge.
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